Jadu Heart are Diva-Sachy Jeffrey and Alex Headford, from London and Huddersfield respectively. Following in the footsteps of cult boy/girl bands before them such as Pixies, My Bloody Valentine and Belle and Sebastian, they have grown outside of the music industry slowly building their own world & an army of die-hard fans largely under the radar. Despite recent success with coverage at Fader, The Times, Dazed, The Independent, Crack and multiple A-list records at BBC 6Music (plus a Maida Vale session for BBC Radio 1) it is still surprising to most that they have 300 million streams with 250,000 streams added a day. Not many UK guitar bands can compare with that level of streaming success and really none on an unknown indie label such as VLF Records. Having moved from electronic shoegaze to psych-rock to grungy lo-fi across their two EPs and three albums they have covered the alternative music spectrum. Whilst the presentation can be varied and at times experimental, their melody is always appealing and it is this more than anything that has seen them sell out their recent US and European tours, as well as attract one of the biggest crowds of the weekend at All Points East. To see Jadu Heart play live is to watch a room full of people sing every word and hope that their secret doesn’t get out. But it is getting out.